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Be the Builder Everyone’s Talking About

January 28, 2026 8:30 AM - 9:30 AM (EST)

Description

Ready to turn your next building project into your most powerful marketing tool? This session will show you how to transform your participation in the Parade of Homes into buzz, leads, and sales. You’ll learn: 

  • How to “convince” your clients to sign off on opening their home to the public 
  • How to position your home to stand out and attract more traffic 
  • Strategies to turn Parade visitors into future clients 
  • Ways to maximize your marketing before, during, and after the event 
  • Real-world examples of builders who saw big returns from their Parade entry 

Whether you’re a first-time participant or a seasoned Parade pro, you’ll walk away with practical strategies and insider tips to make sure everyone is talking about your work — long after the Parade ends.


RSVP REQUIRED BY 10/21 @ 12 noon. Light breakfast provided.

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Contact Information

HBA of Western Michigan
Name: Christina Reed
Phone: (269) 375-4225
Email: christinar@hbawmi.com
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